How O’Neill Photographics Scaled High-Value Leads by 266% in Just 30 Days
Client Profile
- Business: O’Neill Photographics
- Owner: Shane O’Neill
- Industry: Premium Photography (Weddings, Corporate, and High-Net-Worth Individuals)
- Goal: Increase lead volume while reducing a historically high Cost Per Lead (CPL).
The Challenge
When Shane O’Neill approached us, his Google Ads account was underperforming. Despite having a world-class portfolio, the ads weren’t reaching the right audience. In October 2025, the account was generating only 15 leads at an on-platform cost of $8.50 per lead. Historically, Shane had seen lead costs as high as $45–$50 before optimization.
The main issues were:
- Wasted Spend: Targeting broad keywords that attracted “window shoppers” rather than “ready-to-book” clients.
- Tracking Gaps: Conversion tracking wasn’t fully capturing phone calls and bookings.
- Low Click-Through: Ad copy was generic and failed to resonate with high-net-worth individuals.
The Solution: Our 5-Pillar Optimization Strategy
We restructured the account from the ground up between October and November 2025, focusing on five key areas:
- Keyword Restructuring: We shifted focus to high-intent “buyer” keywords and luxury-specific terms.
- Negative Keyword Filtering: We implemented a massive negative keyword list to block irrelevant searches, ensuring the budget went only toward serious prospects.
- Landing Page Optimization: We refined the destination pages to ensure they were fast, mobile-friendly, and optimized for conversions.
- Conversion Tracking Setup: We implemented full-funnel tracking to capture every form submission and booking accurately.
- Ad Copy Overhaul: We wrote compelling new copy designed to attract engaged couples and premium small businesses.
The Results
The turnaround was immediate. By comparing October (the final month of the old structure) to November (the first full month of the new structure), the data speaks for itself:
| Metric | October (Before) | November (After) | Improvement |
| Total Conversions | 15.00 | 55.00 | +266% |
| Total Clicks | 185 | 350 | +89% |
| Cost Per Conv. | $8.50 | $5.75 | -32% Reduction |
“In just 30 days, we nearly quadrupled the lead volume for O’Neill Photographics while simultaneously making every lead 32% cheaper to acquire.”
Visual Proof
October 2025: The Starting Point
November 2025: The Scale-Up
Ready to Scale Your Lead Generation?
If you are a service-based business or high-end creative professional looking to stop wasting ad spend and start getting more phone calls and bookings, we can help.
We specialize in taking underperforming Google Ads accounts and turning them into high-efficiency lead machines. Button: Book Our Free Strategy Audit
